New Zealanders’ concern over impact of climate change and perceived importance of climate action declining. Ipsos New Zealand has released the findings of a new 32-country study for Earth Day, perceptions of the risks facing us from the climate crisis as well as where is the responsibility for greater action.
In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.
Despite the change in government, most New Zealanders are predicting 2024 will bring higher interest rates, unemployment, inflation and global temperatures.
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.
Auckland, 11 August 2022 – The latest Ipsos Global Advisor study found that the vast majority of New Zealanders recognise that cycling plays an important role in the reduction of carbon emissions (84%) and traffic reduction (73%). However, 42% of New Zealanders are still more likely to use their own car than any other mode of transport for short distance trips, with only 7% saying that they would use their bike.
Auckland, 25 July 2022 – Among the 32 countries surveyed by Ipsos, New Zealand is most worried about the impact of climate change around the world with the majority (81%) of New Zealanders expressing concerns about the impacts of climate change that can already be seen in other countries
