Environment

Meeting citizen-consumers where they are and addressing their needs

New Zealanders’ concern over impact of climate change and perceived importance of climate action declining. Ipsos New Zealand has released the findings of a new 32-country study for Earth Day, perceptions of the risks facing us from the climate crisis as well as where is the responsibility for greater action.

In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.

Shaping brands through contextual insights

Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

How to drive behaviour change.

Two-thirds of New Zealanders expect to see severe climate impacts in their area over the next 10 years, according to a November 2023 Ipsos poll.

Despite the change in government, most New Zealanders are predicting 2024 will bring higher interest rates, unemployment, inflation and global temperatures.

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.