Consumer Behaviour

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

The latest Ipsos New Zealand Issues Monitor finds that Inflation / cost of living continues to be the number one issue facing New Zealanders.

In addition, New Zealanders’ ratings of the Government’s performance continues to decline after reaching all time high levels during the first major lockdown. Ratings have dipped below pre-COVID-19 levels and are now similar with levels at the beginning of their first term in.

The latest of our Ipsos Global Advisor surveys included this additional report on Inflation - what New Zealanders are thinking and how they compare to other countries.

A monthly round-up of Ipsos research and analysis from around the world.

Innovating in Challenging Times – Issue 2

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.

Sixty-nine percent of nearly 20,000 men and women surveyed across 28 countries say they have modified their consumer behaviour out of concern about climate change. But while two out of three New Zealanders say they have modified their behaviour out of concern about climate change; they are no more likely than the global average to have done so.