Consumer Behaviour

Brands need to connect with shoppers in the moments that matter most.

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

This month's global Consumer Confidence National Index score remained the same at 50.1.

The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.