Customer Insights

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amrutha Murthy as a Director leading Customer Experience for the market research company. 

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.