Market Research


Mind or Machines

Exploring AI moderation and when to use it
Podcast Publication

The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
Market Research Publication

One Mind, Many Truths - A Podcast with Ben Page

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
Digital Publication

Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities

Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.

Ipsos & Clients recognised with multiple awards at 2021 Research Effectiveness Awards

The Ipsos team are extremely proud to have taken home six awards with our clients ASB, Trustpower and the NZ Defence Force. We were thrilled to receive 4 Gold Category Awards, 1 Special Platinum Award for Sustained Impact and Effectiveness with Trustpower, and Hanrie Le Roux was named Young Researcher of the Year.

New Zealanders want advertising and research to continue during Covid-19

There are a lot of uncertainties facing government and businesses at the moment, but one thing we can be sure about, is that everything is changing. There are so many issues to watch and monitor over the coming weeks and months.
Governments are under pressure to lead and inform. Businesses - large and small - have to make the right decisions for their
employees and their customers.
Women Publication

Ipsos Update - April 2020

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.

Ipsos Update - January 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Ipsos PEEL Survey

Ipsos PEEL - 2019

Ipsos New Zealand are proud to announce that we’re holding our inaugural PEEL event in 2019