Ipsos picks up four golds at the 2023 NZ REAWARDS
Research Association New Zealand's REAWARDS was this year held on 30 March at Mantells Tāmaki, Auckland. There were 35 entries in 11 categories, with 19 awards presented in total.
The awards and citations won by Ipsos New Zealand were;
Consumer Services Category: Gold Award – Ipsos and Mitre 10, ‘Creating a World Class Customer Experience Programme’
What lifts this entry above the ordinary is the way in which the research is embedded into a set of stores run by disparate managers – buy-in is assured right through the organisation in a way that assures efficient and effective operationalisation.
Financial Services Category: Gold Award – Ipsos and ASB ‘Retiring Inequity for Women in Aotearoa’
Tackling a large unaddressed societal problem with consumer centered design techniques requires a multistage programme of research and a research company that can add value at each stage. A great example of the right research partner adding rigour and specialist know how to a large design thinking project. Great project results from impressive partnering and resulting capability development.
Social, Community and Not for Profit Category: Gold Award – Ipsos and Breast Cancer Foundation NZ ‘I’m still here’
Extremely challenging environment to gain insights and understanding, especially respondents with Advanced Breast Cancer. The significant impacts and outcomes are a credit to the participating stakeholders, including the clinicians involved. The initiation of new patient support services in hospitals, additional funding for nurses, changes in hospital treatment practices and development of new ABC guidelines just a few great examples. This research partnership has already had a massive impact on many cancer patients lives and is destined to continue to do so especially as it has begun to be recognised globally.
Small Budget Category: Gold Award – Ipsos and Mental Health Foundation – ‘Getting Through Together’
Tight budgets demand creative solutions. Ipsos clearly put their listening skills to good use and their thinking caps on leveraging both local and global resources to help the Mental Health Foundation achieve their goals here. A great example of a close research partnership creatively making as big a difference in the world as possible given the resources that they have available to them.
Congratulations to all finalists and winners.
