This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
