Insights Hub

All content

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  Generations Survey

  More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

  A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

  07.08.26
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  Sports Publication

  Ipsos Update – July 2026

  Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  01.07.26
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  Artificial Intelligence (AI) Survey

  Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

  Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

  01.07.26
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  Innovation Publication

  Concept Testing with Digital Twins

  Humanizing AI, part four: How synthetic data accelerates innovation.

  17.06.26
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  Ipsos Update Publication

  Ipsos Update – June 2026

  Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  02.06.26
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  Generations Publication

  Ipsos Generations Report 2026: Continuity vs Rupture

  Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

  15.05.26
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  Advertising Publication

  From Overwhelm to Opportunity

  Five steps to scale social creative impact, not just volume.

  01.05.26
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  Ipsos Update Publication

  Ipsos Update – May 2026

  Iran, Climate Change, America … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  01.05.26
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  Sustainability Survey

  The Ipsos People and Climate Change Report 2026

  In this year’s People and Climate Change report we look at individuals’ need to act in the climate crisis, the transition to net zero, and the role of ESG as a corporate priority in 2026.

  21.04.26
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  Artificial Intelligence (AI) Publication

  Calibrating Synthetic Confidence

  Navigating the complex realm of statistical utility for synthetic boosts.

  07.04.26
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  Mobility Survey

  The Ipsos Mobility Report 2026

  The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety.

  01.04.26
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  Customer Experience Ipsos Voices

  Gaming the Score: When Feedback Becomes Fiction

  Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos

  01.04.26