[WEBINAR] MISFITS: Train your creative muscle to spark brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments.

Join us for this Misfits webinar, where Ipsos will share key findings from a meta-analysis measuring end effects and the presence of creativity across thousands of video ads, and in doing so, reveal - what creativity really means in advertising and the role it plays in delivering end business effects.

Giving you an exclusive preview of the Misfits learnings, the webinar will enable you to better understand how you can leverage creativity to fuel business effects in your campaigns and spark brand growth.