Innovation & Knowledge : Media & Brand Communication | Ipsos

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Media & Brand Communication

Viewability Matters

What advertisers need to know about advertising viewability.
5 April 2018
Media & Brand Communication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 December 2017

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A selection of the latest research and thinking from Ipsos teams around the world.

Media & Brand Communication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
8 November 2017