Ipsos Global Trends 2020: the largest survey of its kind, now available for Romania
At the beginning of April, Ipsos launched the Romanian chapter of Ipsos Global Trends 2020. The study includes extensive information for our country, which enables both a detailed view on Romanians’ attitudes, values and perceptions, and a comparison across all other participating countries.
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …