New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
What is an automated research platform and what are the criteria that customers can use to identify the optimal solution for their objectives
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
The power of positive representation for a better society and a more successful brand
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
The evolving landscape of COVID-19 treatments
Profiling the ‘Digital Doctor’ in 2021
Real understanding to climb the Creative Effectiveness Ladder
Measuring response time for innovation and brand growth.
Opportunities and limitations for small sample sizes
Finding the right customer experience KPI for your business