Ipsos Global Trends 2020: the largest survey of its kind, now available for Romania
At the beginning of April, Ipsos launched the Romanian chapter of Ipsos Global Trends 2020. The study includes extensive information for our country, which enables both a detailed view on Romanians’ attitudes, values and perceptions, and a comparison across all other participating countries.
Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.