Market Research


Society Survey

Pride month 2023: 9% of adults identify as LGBT+

Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
HoReCa Survey

HoReCa Beverage Landscape in Romania – Fourth edition

How did Romanians’ going-out habits change over time, in a field which has seen major challenges during the past few years?
Society Survey

While still dominant, broken-system sentiment is receding in many countries

Trends suggest elections have a dampening effect on anti-establishment feeling.
Global Trends Survey

Ipsos Global Trends 2023: A new world disorder

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
Society Survey

Global predictions for 2023

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
Christmas Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Environment Survey

Seven in 10 people in 34 countries support global rules to stop plastic pollution

Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.
Sports Survey

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be the tournament’s finalists
Healthcare Survey

Nutrition in a pill: Europeans’ attitudes towards food supplements

Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle