Market Research

Trend Scout

How did Romanians’ going-out habits change over time, in a field which has seen major challenges during the past few years?

Trends suggest elections have a dampening effect on anti-establishment feeling.

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.

Brazil and Germany are most widely expected to be the tournament’s finalists

Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle

Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27