Market Research


Society Survey

68% globally are willing to accept new policies encouraging sustainable technology adoption

Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
Healthcare Survey

3 in 5 globally say their healthcare system is overstretched

However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good.

Ipsos ranked as the most innovative full-service research agency in the world, for the fourth consecutive year

For the fourth consecutive year, GreenBook Research Industry Trends (GRIT) ranks Ipsos as the most innovative full-service research agency in the world.
Digital Publication

Applying the DIY (Do-It-Yourself) model to Market Research is possible – based on having access to the right platform

What is an automated research platform and what are the criteria that customers can use to identify the optimal solution for their objectives
Happiness Survey

What makes people happiest: Health, family, and purpose

New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
Healthcare Survey

Covid-19: Expectations and vaccination

Majorities in each of 30 countries believe we will never fully stop the spread of COVID, but views on vaccination mandates vary widely.
HoReCa Survey

HoReCa Beverage Landscape in Romania – Third edition

Ipsos launches the third edition of the syndicated HoReCa Beverage Landscape survey, which monitors out-of-home consumption habits and assesses the pandemic impact on these habits.
Healthcare Survey

World Mental Health Day 2021

Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.

Ipsos ranked #1 Most Innovative Market Research Company in the World, for the third year running

We are proud to announce that Ipsos has retained the rank of #1 Most Innovative Market Research Company by GreenBook’s Research Industry Trends (GRIT) report. Ipsos keeps the leadership of the chart, same as in 2020 and 2019.