HoReCa Beverage Landscape in Romania – Fourth edition

How did Romanians’ going-out habits change over time, in a field which has seen major challenges during the past few years?

Ipsos HoReCa Beverage Landscape survey monitors out-of-home consumption behaviours for alcoholic and non-alcoholic beverages across multiple types of locations – from bars and restaurants up to fast food outlets, hotels and festivals. Probably the only syndicated initiative of such scale on the Romanian market, HoReCa Beverage Landscape is a valuable resource for consumer insights. The survey aims to uncover major shifts in consumer behaviours, across a period marked by the polycrisis.

Key findings of the latest edition

Romanians go out more frequently, most likely to compensate for the pandemic period when access to HoReCa and mobility were limited; preferred locations become increasingly diverse, based on both consumer options getting more refined, as well as the innovative concepts proposed by entrepreneurs; Romanians spend more time in HoReCa. However, the perspective for the future is not encouraging: most Romanians state they will go to HoReCa less often.

Read an exclusive analysis conducted by Ipsos for Trends HRB magazine (in Romanian)

Since its premiere in 2018, the HoReCa Beverage Landscape in Romania survey has been closely following the trends of out-of-home consumption for alcoholic and non-alcoholic beverages – from water, soft drinks and coffee and up to beer, cider, wine and spirits – as well as foods & snacks, which usually accompany the consumption of beverages.

Detailed reports for the four editions of HoReCa Beverage Landscape (2022, 2021, 2019, 2018) are available upon request, for a competitive budget. At the same time, Ipsos is able to conduct dedicated analyses aimed at your specific objectives.

Please contact us for more details regarding the methodology, target and analytics. The survey is also available for the Bulgarian market.