Public Health
Health and Wellbeing Practices in Romania. An increasing number of consumers are investing in prevention, despite rising financial pressure.
Consumer behavior in the healthcare sector continues to evolve, with a stronger focus on prevention and proactive care. According to the latest data provided by Ipsos, 41% of respondents report that they have started or increased their consumption of vitamins or supplements in the past 12 months, and 50% intend to allocate a larger budget for these products in the coming year.
