2026 Ramadan Consumption Report
Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
What You’ll Discover:
The Behavioral Shift
Understand how consumers change the way they think, plan, and purchase during Ramadan.
What Actually Drives Sales
Learn why family needs and traditions outweigh advertising, and discover the exact messaging formula that converts.
The Truth About Influencer Marketing Impact During Ramadan
See how influencer effectiveness changes and where it truly drives value.
Your Ramadan Marketing Success Blueprint
Get a data-backed framework to align your strategy with consumer intent.
