Consumers

Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.

Consumer sentiment index in Saudi Arabia stands at 72.2

From dream destinations to digital itineraries, travel is evolving and so are travelers in Saudi.

Consumer sentiment index in Saudi Arabia stands at 69.7

Consumer sentiment index in Saudi Arabia stands at 71.4

Ipsos’ Primary Consumer Sentiment Index in Saudi Arabia continues to lead global sentiment against all odds.

Consumer sentiment index in Saudi Arabia is at 72.3.

As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

As part of the Spotlight*KSA series, this report delves into public perceptions regarding the rising prices in the Kingdom.