KSA Primary Consumer Sentiment Index - September 2025

The latest findings from Ipsos Saudi Arabia’s Primary Consumer Sentiment Index (PCSI) for September 2025 show a slight decline in consumer confidence, with the overall index standing at 69.7, down 2.9 points from August. The decline is largely driven by expats showing lower confidence in their personal financial conditions and the investment climate compared to Saudi nationals. Still, sentiment remains largely positive and Saudi Arabia continues to rank among the most optimistic markets globally. Nearly 9 in 10 citizens say the country is moving in the right direction, and confidence in both household spending and personal finances remains comparatively high despite a marginal decrease from August. While some caution is visible around employment with 3 in 10 anticipating potential job losses, overall sentiment signals continued confidence and stability among consumers in Saudi Arabia.

The Primary Consumer Sentiment Index is a global index conducted monthly by Ipsos across 22 countries in collaboration with Thomson Reuters, and measures consumer attitudes towards the current and future state of the local economy, consumers’ personal financial situation, as well as confidence to make large investments and ability to save. The survey has been running monthly in Saudi Arabia since 2010.

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