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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Ipsos in MENA Launches Syndicated “C19 Impact Series”
Understanding the Impact of COVID-19 on people’s attitudes, behaviors, and future outlook across key sectors.
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COVID-19 MENA Consumer Sentiment Tracker
A report on understanding attitudes, behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, and Lebanon.
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GCC Tech Tracker Study - 2019
An in-depth look into the online world, through consumer-based insights about the ICT sector in the Middle-East.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Flair Ivory Coast 2019: Are we one? 10 key points
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
Shopper Journey
Grow sales in an omnichannel world.
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Ipsos in MENA Launches Syndicated E-Commerce Study
A new study looking at online shopping behaviors in KSA, UAE, and Egypt.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.