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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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Climate change increases in importance to citizens around the world
Most are more willing to take personal actions to cut down waste, but are skeptical of policy actions.
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Google is Saudi Arabia’s Most Influential Brand, According to Ipsos Survey
Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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Corporate Sustainability: Creating and Measuring Impact
Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Ipsos Launches Most Influencial Brands in Saudi Arabia
For the first time in Saudi Arabia, Ipsos is launching the 'Most Influential Brands Survey'.
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Ipsos in MENA Launches Syndicated E-Commerce Study
A new study looking at online shopping behaviors in KSA, UAE, and Egypt.