Brands with influence are not those that simply deliver a product or a service well. Influential brands are those that connect with customers, promote a sense of purpose, leave their mark on our world, and over deliver on their promise.
For the first time in Saudi Arabia, Ipsos in KSA is launching the ‘Most Influential Brands Survey’, adding Saudi Arabia to a global Ipsos initiative covering 17 markets and over 1,000 brands worldwide. In Saudi Arabia specifically, 120 national and global brands will be covered to gauge their influence on consumers’ lives locally. After years of assessing the most influential brands, Ipsos has identified five key drivers of influence: trustworthiness, engagement, leading edge, good corporate citizenship and having a strong presence.
The survey will include brands across a wide range of sectors and industries including, but not limited to, Financial Services, Telecommunications, Retail, Food & Beverage, Technology, and Fashion, among others.
Stay tuned as we roll out and unveil the results of the most influential brands in KSA! Out in April, 2019.