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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Food Trends 2020
The changing food habits and attitudes of consumers in Saudi Arabia during the pandemic.
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Ipsos in MENA Launches Consumer Pulse
The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
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March 2020: Consumer confidence still holding up globally, but expectations are down
Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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Consumer sentiment drops in China, but not in other major economies
Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.