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Shopper Journey
Grow sales in an omnichannel world.
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Spotlight*KSA: Views on Healthcare in Saudi Arabia - June 2019
Perceptions of Saudis towards the healthcare system ranging from personal health to the technologies utilized.
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Global Consumer Confidence Index - May 2019
At 49.3, the Ipsos Global Consumer Confidence Index in May 2019 is up 0.3 point against last month, but still down 0.5 point over the past three months, and down 1.4 points over the past 12 months.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Google is Saudi Arabia’s Most Influential Brand, According to Ipsos Survey
Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Ipsos in MENA Launches Syndicated E-Commerce Study
A new study looking at online shopping behaviors in KSA, UAE, and Egypt.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.