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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
Planogram
Measure the impact of your planogram and/or POS strategies.
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As Delta spreads, global consumer confidence is frozen in place
Few countries experience meaningful change in sentiment.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Ipsos in MENA Launches New Syndicated E-Commerce Study
A comprehensive syndicated study uncovering the latest online shopping trends.
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.