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Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Marketing Launches MENA’s First Consumer FinTech Survey
The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
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The Desertification of Main Street: Where Has Everybody Gone?
The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.
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The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Saudi Arabia's Primary Consumer Sentiment Index - July 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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Saudi Arabia's Primary Consumer Sentiment Index - June 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.
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Saudi Arabia's Primary Consumer Sentiment Index - May 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.