Public Health

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.

People in Japan, hard-hit countries of Spain, France are unhappy with government response.

COVID-19 overtakes all other issues in Ipsos’ What Worries the World survey with the highest level of concern recorded for any category since the series began.

Two in 5 high income respondents want economy to reopen compared to a third of low-income.

Hard hit Italy and China support reopening.

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.

There’s been an increase in the number of people wearing masks in many countries.

Since the COVID-19 pandemic has hit the MENA region , many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.