The Rise of Linear TV Amid COVID-19 Outbreak in Saudi Arabia

Since the COVID-19 pandemic has hit the MENA region , many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.

Since the request for social distancing in Saudi Arabia, the overall reach and average time spent watching TV has been steadily increasing. However, viewership has maintained a steady performance between April 5 and April 11, 2020, in comparison to the previous week.

During the week of April 5, 98% of the population in the Kingdom have watched TV. Also, since the beginning of March, there has been a 23% increase in the Total Rating Points (TRP), which reflects an increase in TV access during different time segments. Time spent viewing during the afternoon (12 PM to 6 PM) has also increased by 40% since early March.

As for Average Time Spent (ATS), an increase of 1 hour and 3 minutes was recorded during the week of April 5, compared to the beginning of March. Meaning, people now spend around 6 hours and 5 minutes on TV.

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