Insights Hub

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  Brands Publication

  The shifting power of influence

  The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

  03.05.23
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  Society Publication

  We need to talk about generations - Understanding generations

  Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

  28.04.23
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  Ipsos Update Publication

  Ipsos Update – April 2023

  Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  19.04.23
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  Technology Publication

  ChatGPT and the rise of generative AI: navigating the changing landscape of AI

  While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

  18.04.23
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  Customer Experience Publication

  Embedding ESG in Experience

  Strengthening customer relationships and doing right by the world.

  03.04.23

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  Sustainability Publication

  Mapping the journey to sustainable pack: What consumers want

  Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

  20.03.23
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  Inflation Publication

  Ipsos Update – March 2023

  Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  10.03.23
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  Brands Publication

  Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

  Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

  09.03.23
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  Inflation Publication

  Ipsos Update - February 2023

  Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  08.02.23
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  Healthcare Publication

  Alternative Funding Models for High-Cost Innovative Drugs in Thailand – A Roadmap towards an Implementation

  Identifying alternative funding models (MEAs and dedicated funds) to improve innovative medicines access for oncology and rare diseases in Thailand

  08.02.23
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  Luxury Publication

  Keeping the dream relevant: Rethinking how to deliver the luxury experience

  What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

  13.01.23