A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment. In may 2020, Ipsos took on a journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.
- State of the pandemic in 6 SEA markets
- Impact on income and future outlook
- Impact on categories and purchase channels
Continuing this journey, Ipsos will be launching wave 3 of this survey to assess what consumer sentiments are with the embarkment of the new year. New topics will be added to the study, such as vaccine acceptance.
This study enables brands and marketers to anticipate future consumer behaviour as many countries are going through new phases and waves of infection.
Pre-register to receive the FREE topline 6-market SEA topline report (Scheduled release end February 2021)
You may also wish to customize the survey with your own questions. Click here for an Ipsos representative to contact you about your customization. (Closing date for customization 22nd January 2021)