Report: Covid Access - Insights to Winning in The New Normal
With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.
With the global spread of the COVID-19 pandemic, we face unsettling disruptions that seem unthinkable just a few months ago. With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.
Brands that pivot to address evolving needs shall thrive whereas those that are out of step, shall perish. This study by Ipsos in SE Asia will provide a deep dive on consumers, their concerns, behaviors and emotions, and will uncover key themes to ground and inform your brand and innovation decisions.
Download the brochure to find out more about our research approach and how you can unearth shifts in consumer values, attitudinal and behavioural drivers and how these impact categories across the SE Asian markets.
