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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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[WEBINAR] Global Business Influencers | APAC 2021
On October 5, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: APAC.
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Flair Indonesia 2021: Back to Growth
As the country looks to move on from the pandemic, consumers are demanding more from brands
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Creative Excellence helps advertisers to bring back the magic
Discover how to unleash the magic of advertising with Ipsos, by using research to inspire and empower creativity
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Online media literacy: Across the world, demand for training is going unmet
Results published from the Media Literacy Survey, conducted by Ipsos on behalf of Google.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Ipsos Affluent Survey Asia Pacific
Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.