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Market Research Agency of The Year 2017
Ipsos in Singapore was celebrated as the Silver winner for Market Research Agency at Marketing Magazine’s Agency of the Year Awards 2017
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The Age of Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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The Millennial Influence in Asia - 2017
How Millennials of Asia will shape tomorrow's payments landscape.
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Can Unmanned Aerial Vehicles Accelerate Farm Mechanisation in Asia Pacific?
Agriculture Drones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices.
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Curiosity Newsletter - April 2017
The 1st quarter of 2017 has ended, but whether the year will end with a bang or doom and gloom, is yet to be seen.
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Customer Experience as A Competitive Advantage
There is little in terms of how managing customers’ experience and expectations can deliver sustainable advantage.
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Curiosity Newsletter - February 2017
Apart from welcoming the new year, we at Ipsos SiMa are ecstatic about our newest launch, Ipsos Public Affairs. Find out more through this issue.
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Brand Activation: New Year, New Opportunities
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
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Ipsos Public Affairs Launches in Singapore & Malaysia
A boost to the market research giant’s regional capabilities after Australia and India
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Curiosity Newsletter - January 2017
"The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!