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Perceptions are not reality: what Singapore and the world gets wrong
Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
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The Effectiveness of Media Touchpoints in Singapore
Singaporeans are exposed to a plethora of ads across different media touchpoints and it is getting more and more challenging for marketers to be noticed.
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Winning The Battle: Top 5 Tips to Develop Engaging & Effective Digital Video Creative
The rapidly changing pattern of media consumption has posed a lot of challenges for the brands as they try to decode what works in digital and how is that different from the traditional channels.
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Don't Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
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The Truth About Innovation...
With the growing appreciation of ‘innovation’, companies are trying to find their footing on the list of ‘most innovative companies’. Sounds familiar? But are you familiar with the true faces of innovation?
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The Future of Research
While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
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Curiosity Newsletter - October 2016
Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.
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The Singapore Report Card
Although Singaporeans rated Safety (80%), Standard of Education (69%) and the Economy (68%) in Singapore as Good/Excellent, 42% of Singaporeans will still choose to migrate outside of Singapore if given the chance.
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Curiosity Newsletter - September 2016
In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.