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Curiosity Newsletter - April 2017
The 1st quarter of 2017 has ended, but whether the year will end with a bang or doom and gloom, is yet to be seen.
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Customer Experience as A Competitive Advantage
There is little in terms of how managing customers’ experience and expectations can deliver sustainable advantage.
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Curiosity Newsletter - February 2017
Apart from welcoming the new year, we at Ipsos SiMa are ecstatic about our newest launch, Ipsos Public Affairs. Find out more through this issue.
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Brand Activation: New Year, New Opportunities
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
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Ipsos Public Affairs Launches in Singapore & Malaysia
A boost to the market research giant’s regional capabilities after Australia and India
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Curiosity Newsletter - January 2017
"The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!
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Perceptions are not reality: what Singapore and the world gets wrong
Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
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The Effectiveness of Media Touchpoints in Singapore
Singaporeans are exposed to a plethora of ads across different media touchpoints and it is getting more and more challenging for marketers to be noticed.
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Winning The Battle: Top 5 Tips to Develop Engaging & Effective Digital Video Creative
The rapidly changing pattern of media consumption has posed a lot of challenges for the brands as they try to decode what works in digital and how is that different from the traditional channels.
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Don't Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.