The rise of affluent population in Asia has presented on of the world's largest growth opportunities for consumer product companies. The latest Ipsos Affluent Asia survey unveils untapped opportunities for brands to engage the Affluent population in Asia.
Since its launch in 1997, Ipsos Affluent Asia leads as the only upscale study targeting affluent population in the region. The survey polls over 20,000 affluent population across 11 markets in Asia every year, and is trusted by the most influential brands, media owners and agencies in the region. It reveals the ever-changing reality of media audiences and their consumption trends.
It provides a comprehensive overview of media consumption, product ownership usage and financial sentiment for this elusive and important group, which accounts for the top 13% by income of the population. Ipsos Affluent Asia presents a broad spectrum of coverage, and empowers you with insights on:
- Multimedia content consumption and frequency
- Product ownership and spending on categories such as Luxury Goods, Technology, Cosmetics and Financial Products
- Attitudes and personal interests
- Lifestyle activities and behaviour including Travel, Business, Entertainment and Sports
We'd be delighted to discuss with you how Ipsos Affluent Asia can help you understand your target audience and engage them in the most effective way. Download the brochure or contact us using the form below.