Brands

The Future of Research
Market Research Event

The Future of Research

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
stop scraping, start digging webinar header banner
Brands Event

[Webinar] Stop Scraping, Start Digging

How to seduce the intuitive mind of consumers with your brands and innovations
why distinctive brand assets are a driving force of creative effectiveness | Ipsos | media
Brands Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Financial services | Health | wellness | consumers | Ipsos
Brands Publication

Can financial services tackle health and wellness?

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
Plastics: A Growing Concern
Environment Event

[Event] Plastics: A Growing Concern

An upcoming breakfast event by Ipsos...
Thinking Outside the Box, Bag and Wrapper | Ipsos
Environment Publication

Thinking Outside the Box, Bag and Wrapper

Why now is the moment for sustainable packaging in Japan.
Synthesio | Ipsos
Social Listening Survey

Synthesio is excited to announce the release of Signals

Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
Mind the Promise Experience Gap
Brands Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Brands Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Cognitive Battlefield | Ipsos
Brands Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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