Brands

The Future of Research
Market Research Event

The Future of Research

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
Synthesio | Ipsos
Social Listening Survey

Synthesio is excited to announce the release of Signals

Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
Mind the Promise Experience Gap
Brands Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Brands Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Cognitive Battlefield | Ipsos
Brands Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Last Impressions Also Count
Brands Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
Brand Equity Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
Brand Growth: More People, More Often or Both?
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
Future-Proof Your Brand
Brands Publication

Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
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