Brands

The Future of Research
Market Research Event

The Future of Research

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
Staying close to your customers | Ipsos
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Ipsos Update | Coronavirus pandemic | Covid-19 | gender equality at work | digital health | sustainability agenda | IWD | Ipsos
Market Research Publication

Ipsos Update - April 2020

This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
Plastic bottle on the beach | plastic packaging | Singapore perspective | Ipsos
Environment Publication

A Singapore perspective on plastics

In this briefing paper, we examine the current situation with plastic packaging and waste in Singapore and opportunities for brands to drive change.
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Healthcare Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Understanding the coronavirus crisis | COVID-19 | Ipsos
Market Research Publication

Signals: Understanding the coronavirus crisis

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Consumers Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
woman wearing green fur jacket | Fashion and ethic | Ipsos
Environment Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?
Brands Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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