Brands


Market Research Publication

Signals: Understanding the coronavirus crisis

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
Consumers Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
Environment Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
Brands Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
Brands Event

[Webinar] Stop Scraping, Start Digging

How to seduce the intuitive mind of consumers with your brands and innovations
Brands Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Brands Publication

Can financial services tackle health and wellness?

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
Environment Event

[Event] Plastics: A Growing Concern

An upcoming breakfast event by Ipsos...
Environment Publication

Thinking Outside the Box, Bag and Wrapper

Why now is the moment for sustainable packaging in Japan.