Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
On October 5, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: APAC.
