Communications

Achieving brand growth in a mindful and mindless world.

A corporate communications perspective.

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

An in-depth analysis of social media usage habits worldwide.

September 25 - Global Business Influencers 2019 Survey Launch in Singapore.

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

How early communication research enables marketers to make more creative, bolder advertising…faster.

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.