Consumers

How consumers and brands are surviving the ‘no normal’.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

Job insecurity and ability to the learn essential new skills on the job vary widely across countries.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.

Using consumer “signals” to identify new Innovation Spaces.

Reassessing the eight motivators of purchase in the context of COVID-19.

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.