Consumers

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future. 

In an ever-evolving technological landscape, prioritizing customer-centricity has become essential for companies aiming to thrive.

Mental health is as much of a priority as physical health. Look for
ways to support both.

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

How do concerns in Singapore differ from those across the world?

Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.