Consumers


Economy Survey

Pandemic concerns recede, while rising prices drive value-driven purchases across SE Asia

The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.
Inflation Survey

Salaries are lagging behind inflation… for now

New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.
Travel Survey

Taking steps towards sustainable travel

Global Ipsos polling finds many people are open to becoming more sustainable tourists.

Vacation inflation: Red-hot prices cooling excitement for travel

But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.
Ipsos Update Publication

Ipsos Update - July 2022

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
Market Research Publication

One Mind, Many Truths - A Podcast with Ben Page

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
Technology Survey

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
Advertising Webinar

Train your creative muscle to spark brand growth… join the Misfits webinar marathon

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
Consumers Publication

Two Years On: Lessons From Covid Times

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.