Consumers

A playbook for innovation leaders in the CPG industry.

A new framework for understanding consumers’ propensity to switch

Women are more likely to perceive institutional bias against women than men, particularly governments and social media.

Put people at the heart of your decisions.

The new dimensions of health & wellbeing

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.