Consumers

But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Survey finds the global public divided in their level of excitement about the new technologies

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

A playbook for innovation leaders in the CPG industry.

A new framework for understanding consumers’ propensity to switch

Women are more likely to perceive institutional bias against women than men, particularly governments and social media.