Customer Experience

Discussing findings of our 2022 Ipsos research among 1,000+ CX professionals, from over 65 markets and deep-diving into findings from APAC and SEA

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

How to align brand promise and customer experience for business success

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.

Leveraging on CX best practices and behavioural science

Delivering customer experience in the face of mask wearing.

Delivering a Return on Customer Experience Investment: ROCXI.

Sustainability is not only a relevant topic today, it is the long-term viability of a business.

Barriers and solutions to accelerate V-Comm adoption.