Customer Insights

Elevate Your CX Strategy with Data-Driven Insights

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

Join us at one of our Global Voices of Experience webinar sessions to hear from our global Experience experts

Designing customer experiences that drive business success

Customer experience (CX) is found to be gaining further ground on the corporate agenda, but there is still much work to do, and many opportunities that still lie ahead.

Discussing findings of our 2022 Ipsos research among 1,000+ CX professionals, from over 65 markets and deep-diving into findings from APAC and SEA

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

Humanising omnichannel means seamless customer journeys are just the start.