Voice of the Customer

Join us at one of our Global Voices of Experience webinar sessions to hear from our global Experience experts

Customer experience (CX) is found to be gaining further ground on the corporate agenda, but there is still much work to do, and many opportunities that still lie ahead.

Discussing findings of our 2022 Ipsos research among 1,000+ CX professionals, from over 65 markets and deep-diving into findings from APAC and SEA

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.

Barriers and solutions to accelerate V-Comm adoption.

The science of strong relationships in challenging times.

Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.