Customer Insights

The science of strong relationships in challenging times.

Why customer experience still matters amid COVID-19 and social distancing.

Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

In this changing world, retailers need to adapt to remain relevant and competitive.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

Upcoming event in Singapore

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

Becoming a Truly Customer-Centric Organisation. The stakes for being customer-centric are as high as ever. Join us to learn best practices and lessons from leading experts across different sectors.