Customer Relationship


Customer Experience Publication

Embedding ESG in Experience

Strengthening customer relationships and doing right by the world.
Customer Experience Publication

Top three priorities for customer experience in APAC for 2023

Customer experience (CX) is found to be gaining further ground on the corporate agenda, but there is still much work to do, and many opportunities that still lie ahead.

Using AI to improve Customer Experience in the consumer beauty sector

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

[Webinar] Ipsos CX Global Voices 2022: SEA

Discussing findings of our 2022 Ipsos research among 1,000+ CX professionals, from over 65 markets and deep-diving into findings from APAC and SEA
Customer Relationship Publication

Topic Modeling: A new approach to spotting consumer insights

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Customer Experience Publication

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success
Customer Experience Publication

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.

[Webinar] Creating Great Experiences

Leveraging on CX best practices and behavioural science