Customer Relationship

Strengthening customer relationships and doing right by the world.

Customer experience (CX) is found to be gaining further ground on the corporate agenda, but there is still much work to do, and many opportunities that still lie ahead.

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

Discussing findings of our 2022 Ipsos research among 1,000+ CX professionals, from over 65 markets and deep-diving into findings from APAC and SEA

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

How to align brand promise and customer experience for business success

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.

Leveraging on CX best practices and behavioural science