Retail


Consumers Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Shopper Publication

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?
eCommerce Webinar

[Webinar] KEYS - Convergent Commerce

Join us on 17th November for a new KEYS webinar
Consumer Behaviour Publication

Short hits of retail truth

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Shopper Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
User Experience Publication

Five online shopping barriers UX can solve

Optimising the eCommerce Experience
Public opinion Publication

Ipsos Update - November 2021

Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
Shopper Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Retail Publication

Black Friday 2020: Time to breathe new life into the long-standing retail event

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.