Social Media

Ipsos Views: Short-Form Social Misfits
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
Landscape of climate change conversations on social media | Ipsos | Synthesio
Environment Publication

Social media monitoring the fast-paced landscape of climate change conversations

The view from online: unfiltered, uncensored & unsolicited.
Social Media Usage Report | Ipsos | Synthesio
Social Media Publication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
Global Advisor - Social Media Ban | Ipsos
Social Media Survey

Social media: Should governments shut it down in times of crisis?

The Sri Lankan government shut down some social media access after a terrorist attack in April.
In media we trust? How our views of the media are changing | Ipsos
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Social Listening Publication

Using Social Intelligence for a Sharper Vision of your Brand and Category

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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