Social Media

Ipsos | Social Intelligence | Consumers | Myths
Social Listening Publication

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
Global Advisor - Social Media Ban | Ipsos
Social Media Survey

Social media: Should governments shut it down in times of crisis?

The Sri Lankan government shut down some social media access after a terrorist attack in April.
In media we trust? How our views of the media are changing | Ipsos
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Social Listening Publication

Using Social Intelligence for a Sharper Vision of your Brand and Category

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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